my_ketan_sardana

// Here's my business idea and views about global entrepreneurship.My idea is to make an innovative rugged shoe called "the Nubon safety shoe". //
// Visit my blog here You can also view my presentation on prezi//

= = = **__Self test__** =

**Palgrave** Need for achievement:8 Need for independence:1 Creativity:8 Risk taking :8 Drive and determination:7


 * My insight tour: Agreeing to results and stating my point of view **

Need for achievement : This has been my prior concern in every sphere of my life, I believe in Optimism and determination when it comes to achieving something specific.Precisely I think I'm more forward looking than what the results show.

 Autonomy : I can manage things according to the situation as I am adaptable and co-operative enough and if poured with some support or a positive feedback,I become more reactive.I don't like sticking to one thing or argue with people which makes me less stubborn.But on the other hand I also think I'm a little reserved in my working format.

Creativity : I feel versatility and accepting new challenges can fit me best under this category.

Risk taking : I can risk anything deadly for my ambition to a deadly extent,Yes I do believe in equating results with effort.

Drive and determination : My key drive to measure success would be taking advantage of oppurtunities at the right time.I loose my chance in this sphere sometimes because of lack of self confidence.

= Entrepreneur - Meaning =

This is what my minds eye articulate to me when i think of the word "Entrepreneur"

Management is the most empowering of all business oppurtunities.Tables on conventional thought can only be turned if the plan is implemented properly in accordance to the business idea.It requires skilled workforce,planned performance with a clear vision in mind.Debating on management practices and sciences is a bit dissimilar of what we face in the real world.Effective cash flow and organised budget is required in a proper desired format.Newer dimensions with new people is a difficult task to set until the resources and financial fundings are not decided.Even if these things are carried out in an easy format there is a thing called backup *(planB) of the current plan following with the back up of *(planB)

An entrepreneur in simple words is a person who gets all these things consolidated into one single box with a lot of wide scope in its perspective.

Talent Management
Talents are inherent and inborn in each one of us.It gives me immense pleasure to share it with all.Apart from the common ones,I feel that I am well equipped with the business and professional knowledge that can be applied in my business.Being associated to a business environment,I've learnt management sciences in a theoretical and practical manner.I've always experienced simulation in the examples and cases that I've come accross in my life.I've tried to put myself in the shoes of the consumers while thinking of my own business venture. Being creative is not the only thing that i can account on. I think if we keep on trying things, one day the hidden talent shines and you never know good chances work someday.For instance,my hobby can be my talent.I would listen to others and do what my gut feels because others can judge us earlier than ourselves.Moreover,I can do multitasking and have farsightedness.

= Research :some useful websites =

I have always been interested in reading business magazines rather than the websites due to the detailing and ease of study.But there are certain websites that suit my interest which i came accross recently : [|trendwatching] Amazing,mindblowing recent trends,unbelievable market events. [|businessweek] Detailing of business information knowledge of the current scenario and researches. [|Tpe] A very interesting entrepreneurial skills tool and a cool web log. [|Allbusiness]

Some very good sites for email marketing have been awarded and top rated this year: [|digital marketing], [|exact target] ,[|website magazine]

= Images: = "Where there's a will there is definitely a way" I can see a man,a woman,a child,an old man ,rich or poor,professional or freaked out,A geek or an illiterate,may be experienced, confident or not,but the mind has an optimism shown by the positive sign.

We stay in the world where a handicap can be awarded with the guinness book of world record column.How does the incredible and the outrageous things happen? Its just how we see the world.Positivity is the only thing that can let us assume that "all is well" in all situations, may it be the worst scenario.

Secondly,i can see a picture with an entrepreneur who is also a technician i.e he knows his hidden talent does multitasking.Being a technician he knows the nuts and the bolts of complete business.Here's the image: I think the red bag has the talent which is being cashed in the black one through this person's entrepreneurial skill. = = = **My own picture** =

= =

= = = = = = "There's only one sun for the whole world,so I would love to treat the whole world as one global village". This is a day not a dawn.Let the world see you as anything but be what you are. I took this image in Grenoble because here the sun shines only for few seconds in winters and I thought to grab so that i can always see the shining sun even in the snowy days. The sun gives us so much radiance. The image shows that in this dark world you can glow if you show your essential powers to the world which you have within you.All you need is a little description and recognition of your hidden talent.The sun is still glooming even if the dark clouds are darkening its shades.This is how we should gloom,even in the darkest spheres of our lives.The round sun is spreading the redness and looks like a man is trying to run with lots of energy to spread the message that he has the most innovative idea to create his name. It also makes an alphabet Q which means find your Quotient. = = = = = = = = = Next practice ...not the best practice =

“Strategy is about folding the future into the present” says CK prahalad.There are no generic strategies – executives are constantly searching for new sources of competitive advantage. Strategies have to be unique. They have to invent new rules and new games. It’s all about discovering and creating wealth. I feel customerisation can define it well.This example is more suitable here that China is basically copying Western technologies and supplying products that have already been identified as satisfying Western needs. India is also doing that but it has the ability to identify and create new markets in the West for entirely new products. India is less and less likely to follow the Chinese trend. India will start to lead innovation; China doesn’t have that ability.

= Naked Pizza =



Naked Pizza is a perfect example of demonstrated business community.In three years the process of converting carbohydrates into a solution has led them to sell a unique pizza crust.This is original rescanning of the 30billion $ pizza industry.An opportunity to rebrand fast food industry. The practices they follow are unique in the sense that they offer 12grain probiotics."We listen to our customers" is the strategy they followed.They feel that their customers are smartest people on the planet. This is the strategy to amaze customers.Similar to the volvo overnight repair services that make the customer delighted by bearing stay expenses of their customer in case of fault in the car on a journey.

Additional
The trendwatching view that impressed me is the transparency triumph revolutionary reviews:

Highly exceptional chinese 1250 foot urban forest proposal

Eggs:The stamping on an egg is again an innovative act for the poultry farm industry.It forces them to make their own brand name.

Adidas has announced plans to produce 1 euro trainers for millions of consumers who would otherwise be unable to afford shoes.This can help my business idea as the strategic roles they are playing would change one day or another as nothing is static.Yet they have not entered the safety shoe market but may be will come in the years ahead as Puma is heading towards the protective safety shoes.May be this enlargens the market and competetion with big players.

= Core competencies = 5 competenices which I think my team must cover to be successful:

Discovery and applied research Technological know how Product development Unique selling proposition Close relationship with customers and suppliers

= Prasena dictionary =

Technical competencies ISO norms Order processing

Behavioral competencies Functioning organisation Global organisation Unique organisation

//** Slidestory **//
Lots of men are gadget freak.They love to use new kind of virtual softwares and the second life concept can be applied to my business idea as in most cases men have less options in markets as well as in time as compared to women.So an avatar for their necessity,shopping,fashion can be more interesting.Options of new variants of shoes can be created and can be tried by their avatars.Likewise i have created my own avatar @yahoo!. I feel its very interesting and a new concept of future trends and advancements. = = = Blue Ocean strategy =

When a company enters the niche market and dominates the market through its technical skills and takes the first mover advantage,it uses blue ocean strategy.Some characterstics: It's how can you provide more aptness,flawlessness in your product category. Entering at the right time and capturing market share. In general,it's good that the companies make some necessary steps to cater every segment of the society. For example:Apple which is known to use the best technology attracts consumers for the exclusivity and extragavant features offered.

** Nintendo wii **
In the world of xbox and playstation wii booked much higher returns on their one and only core competency of complex virtual motion sensing technology.The company established its brand loyalty and faith decades ago and while launching the wii it had a mind map of market,consumers requirement and reaction. Gaming culture is already defined...take a look on the [|virtual nintendo gaming] and [|gaming gears of war]media type="youtube" key="ccWrbGEFgI8" width="425" height="350"

**Netjets** Selling smaller fractions of specific jets was a good idea to cater customer requirements which created ease and flexibility for the customers who could save their cost of buying jets and could complete their passion of flying and fulfilling the requirements at the same time.The ownership criteria for buying small parts of aircrafts gave consumers a great feeling of admiration.The price is pro-rated from the market price of a full aircraft and in case the aircraft is unavailable another alternative is given to the customers to fly.

Time warner's cable news network took a good initiative of launching a 24 hour news channel.Since then it has become a part of human lives by covering some most important events of the U.S. On January 28, 1986, CNN was the only television network to have live coverage of the launch and explosion of space shuttle challenger. Coverage of the first Gulf War and other crises of the early 1990s led officials at the Pentagon to coin the term "the CNN effect" to describe the perceived impact of real time 24-hour news coverage on the decision-making processes of the American government. It also played a vital role in september 11 attacks and 2008 elections. The strategies of entering the new segment and developing so much mutual relation with people makes you trustworthy and the customer's get more from what they generally expect.
 * CNN**

The body shop cosmetics that offer assorted cosmetics had entered the cosmetic store category with industry divergence.The packs and ranges offered were the most demanding.The company had made a tremendous mark in the category that the world's top rated cosmetics company L'oreal decided to make a venture with it.
 * Body Shop **

** Starbucks ** Starbucks sells drip brewed coffee.Through the Starbucks Entertainment division, the company also markets books. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice-cream and coffee are also offered at grocery stores.They are known for providing the exceptional same taste all over the world. **eBay** Online shopping mall and the lowest bid provider has launched its websites in different countries and different languages around the world and has set high level benchmarking for shopping sites. The majority of the sales take place through a set-time auction format, but subsequent methods include a substantial segment of listings in the "Buy It Now" category. hIt as also launched some regional websites like kijiji ,paypal and other businesses.

** Fedex **

FDX corporation renamed in 2000 to federal express.With the purchase of Caliber systems Inc. FedEx started offering other services besides express shipping in the initial period.Expanding since then from the trucloading and and small package ground services till the direct postal in 2004 and airbusses and trade networks now.It has created a revolution with new offerings in its particular trade. **Ikea** Furniture market has always been moved through retailing but the way Ikea entered and started the market was a new way of offering accessories,kitchen items,bathroom items under one roof.Since then established from sweden it has captured the world market through 301 stores around the country.Founded by a 17 year old in 1943,the idea led people to enjoy the products in Asia,Europe,North America and Australia.The website users are recorded 470 millions as in Sep2007-sep.08.[|ikea]

Isn't it nice when things just work media type="youtube" key="zr2uw79W_0c" width="425" height="350" This is how companies show vision,hardwork,next practice.This small video is an example of optimism and trying until you succeed as it took 606 takes while shooting.