my_varun.pahuja

THIS IS MY ENTREPRENEUR DEVELOPMENT PAGE : PEOPLE WITH CREATIVE IDEAS AND THOUGHTS, AND WHO DO NOT FEEL LAZY TO IMPLEMENT THEIR IDEAS CAN ONLY EDIT THIS PAGE ..... BECAUSE : = Be brave. Take risks. Nothing can substitute experience. ... - Paul Coelho=

= = = ** “Every search begins with beginners luck and ends with the victor’s being severely tested.” **   ** - **Paulo Coelho =

=** CLASSWORK ** : =

ALL THESE BLOGS ARE INTERRELATED, U CAN BE ON ANY ONE BLOG PAGE, AND SEE OTHERS .......

1. WELCOME TO http://varunpahuja.wordpress.com/ or MY BLOG PAGE --- THIS IS MY BLOG PAGE WHERE YOU CAN FIND MY VARIOUS IDEAS ON SERVICE INDUSTRY 2. YOU CAN DIRECTLY SEE MY BUSINESS IDEA - " aN iDeA cAn ChAnGe YoUr LiFe "

2. YOU CAN ALSO VIEW MY SLIDE SHOW OF MY BUSINESS IDEA DIRECTLY THROUGH HERE SLIDE

3. YOU CAN ALSO VIEW ON MY HOTEL BLOG WEBSITE

4. CHECK OUT UPDATES ABOUT HOTEL NEW IDEAS UPDATES ON TWITTER

5. BE OUR FRIEND AND STAY UPDATED ON FACEBOOK

6. STAY UPDATED ON OUR OFFERS, IDEAS AND ADVERTISEMENTS ON HOTFROG

===Before I move further, I would like to introduce my business website, which I developed for my Budget Hotel in New Delhi, India with a team (I was Creative and Marketing Head), well its still incomplete but i will complete it once be back in to office===

@http://aryatouristlodge.com/room-suite.php[[image:Best_Buy.jpg width="60" height="38" link="@http://aryatouristlodge.com/room-suite.php"]]
= = = **Palgrave Score :** =



= **TALENT MANAGEMENT** : =

An extra talent which can help any company to give a chair in his department is level of creativity i can evolve in any type of work. I can even make LIVE fish fly in air ,if given a chance ... u can call it my cleverness or u can call it my creativity of doing things. BUT, the fact remains, i have optimistic courage to solve any kind of problem ...

THAT'S ME !!! [[image:Best_Buy.jpg width="60" height="38"]]
= **COMPETENCIES THAT CAN HELP MY BUSINESS IDEA** =

Dictionary of Behavioral Competencies
1. Networking 2. Cross Cultural Skills 3. Creativity

Dictionary of Technical Competencies
1. Database Administration 2. Event Organization 3. Human Resource Management

= **RESEARCH** :=

**WEBSITE 1** : Click on the IMAGE below and check online stain solution. Now, thats i call a online washing, where u got any of stains on your clothes and TIDE online have a solution for you with live videos .... WELL , i can have a benefit out it like u can have online hotel room selection - like , you got whole description of room number available and you can choose one - with whatever amenities maintained.



**WEBSITE 2** : Think of a level of creativity u can imagine, BUT, their is always better than the best.... check out the image below, and see the level of creativity and design u can apply to your portal....WELL, i can take the creativity and ideas from this website ....

= **PICTURE SEARCH** :=



I think, an entrepreneur is a person, who is on an unsupported ladder, in the middle of the world, confused BUT sees the whole world as an opportunity from top and also try to see risk from same angle ....

I think, an entrepreneur is nobody, he is one of us in a group BUT once he takes courage to run fast,starts thinking, starts implementing AND gets satisfied knowing that he can fall and fail more easily, he becomes identifiable - and then we call him an entrepreneur

= **HOMEWORK** : = = "There is only one thing that makes a dream impossible to achieve: the fear of failure.” - Paul Coelho =



I THINK .... An entrepreneur is a closed treasure box, he just needs a spark, a genuine start, and once he gets started up, NO power of WORLD can stop him to move ahead. Then the SKY is idea and the smallest thing he can imagine is UNIVERSE ....

=** TREND WATCHING **=

Hospitality __The Indian Hotels Company__ has built 21 Ginger Hotels across India, with plans to build 50 more within the next three to four years. The hotels aim to provide basic convenience to travelers at very affordable rates, with rooms costing between Rs 1,000 and Rs 2,999.**I have chosen the trend as it is something that really describes what i see as a mega trend of the future. I would say that my business idea is related to this mega trend as the concept of "help yourself" in India highlights the emergence of new trend beacuse the working labour in India is comparatively cheap than other countries and people in India have a trend of not working much when they travel and when you are at any hotel either a budget hotel or a small lodge, u expect a comfortable stay regardless whatever amount of money you are paying.** = = = = = = = = = = = =

= **NEXT PRACTICE, NOT BEST PRACTICE** =

= = Next practice is the fundamental transformation of the core business activity, on which you can gain competitive advantage. Instead of finding ways to make business more efficient, next practice looks outside the industry itself for new ideas and solutions. Best practice often uses "BENCHMARKING" or "SIX SIGMA" as a method to seek improvement. By aiming for this targets, business are all competing on the same best practices like facebook, myspace and orkut. This makes its hard to find a differentiating competitive advantage. By the time they have perfected their craft, the business environment may have changed making their developments irrelevant.

BUT, I think ....BEST PRACTICE - .It is something like which is develop and it becomes hard to change. Sometimes it becomes obsolete and it becomes hard for a business owner to recover and cope up with the change. CHECK OUT THE CLIP BELOW AND SEE HOW IS BEST PRACTICE LOOKS LIKE ..... media type="youtube" key="S1ZZreXEqSY" width="425" height="350" align="center"

AND NEXT PRACTICE - It is something like when you gain competitive advantage over others and be perfect in your own core objects. It becomes easy to cope up changes, the pattern and style of working as and when time changes CHECK OUT THE CLIP BELOW AND SEE HOW IS NEXT PRACTICE LOOKS LIKE..... media type="youtube" key="g92Yg79Of1s" width="425" height="350" align="center"

NEXT PRACTICE CAN BE APPLIED to my WEBSITE or BUDGET HOTEL as it is a service industry, which is required to change as per consumer taste and preferences and it is easy to do from time to time, I THINK ....... it should also be like - THINK GLOBALLY, ACT LOCALLY ....**
 * YES,

= **NAKED PIZZA :** =

The Idea Village: Naked Pizza
The founders of Naked Pizza is about creating jobs and promoting healthy eating in post-Katrina New Orleans. It is a prebiotics, probiotics, fiber and water PIZZA making restaurant that had challegened $30 billion pizza industry. It innovates and differentiates from the competition by making their pizza crust with 12 grains and unique shape.They do have twitter board emphasizing the fact that they use healthier ingredients for pizza and they are working towards creating a healthier community. Unlike the normal fast food companies that focus on making their operations more efficient, Naked Pizza competes on a completely different concept by focusing on healthy fast food!



= = = **PORTER'S COMPETITIVE FIVE FORCES MODEL :** =



My WEBSITE and BUDGET HOTEL is likely to be affected with Porter's Five Forces starting from **SUPPLIER POWER**, here the supplier would be my Travel Agents, Airways, Railways who would provide us the tourist through B2B, so, we need to complete other substitutes and provide supplier with best optimum cash flows so that their supplies should never stops reaching us. Then **BARRIERS TO ENTRY**, yes there would be switching cost, economies of scale when we would be dealing in large tourist groups, so, we need to undertake and understand future trend,may b after the successful launch of website or within. Third force I found is **THREAT OF SUBSTITUTES,** yes this force is very much likely to afect to my WEBSITE and BUDGET HOTEL business, because there are always two types of fish in the sea - big fish and small fish, you cannot start your business being big fish unless you have first mover advantage or your product is invention, but the existing big fish is there in sea to eat you, once they see you growing successful or try to affect your growth in many ways, just to sustain market share. Then **BUYER POWER,** we need to follow competitive pricing in the begining beacause we are not doing something different, but we are doing differently, so there is product differenciation, but there is underestimated potenial market waiting for our product. Lastly, **DEGREE OF RIVALRY**, yes there would be some amount of exit barriers in WEBSITE and BUDGET HOTELS, which are hidden, BUT surely it would affect the goodwill of the business

= **BLUE / RED OCEAN STRATEGY** =

===My market space of working of WEBSITE is RED OCEANS, because i think the service industry is at growth stage, and the market is developed, everyone have an basic idea what they expect from the website and budget hotel. I also think that, people===
 * //Red Oceans//** are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean bloody. Hence, the term //red oceans//.
 * //Blue oceans//**, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.

= **CLASS EXERCISE** :=


 * NETJETS** :


 * Netjets** looks into the most profitable group of travelers - corporate travelers and pioneer a **BLUE OCEAN STRATEGY**. Purchasing private jets provide companies with complete control over the use of the jet, providing personal and customized services to their executives and with NetJets, you get all the benefits of owning your own plane, but none of the headaches

** Beauty products are seen as being superficial, not necessary, as containing chemical products and moreover some techniques to elaborate them are not ethical (tests on animals).Body Shop is working on **BLUE OCEAN STRATEGY** and have ideas to create beauty products that are natural, ecologically friendly, and ethical. This way, beauty products can be now seen as reliable, healthy and ethical.
 * BODY SHOP :

Starbucks succeeded in creating a new way to drink coffee in **BLUE OCEAN STRATEGY** market and established its name well in world market. It is a place between home and work where you can meet people and relax. It was one the first to start meeting at coffee shop trend. Going in a Starbucks coffee is more than going in a simple coffee shop, it is a real experience.
 * STARBUCKS** :

EBay - A simple way to sell products on internet with a system of auction. This way, online users can easily find the best prices on internet and can fix their own bid price. Moreover, eBAY is on **RED OCEAN STRATEGY** where the costs are very low for the company as it is just have a online store and doesn't have any physical way of distribution and promotion
 * eBAY** :

Nintendo Wii, a new way of gaming, it has got unique console that moved away from the idea that all gaming control was done through a controller. I think, it is **RED OCEAN STRATEGY** and player is totally involved in the game as its moves drive it.
 * NintendoWii** :

A Home is the most important and beautiful place in the world - IKEA, was the first furniture shop to sell furniture in "kit", the products are not expensive, and where people can compare with other brands, price, and even can feel the theme by them self using it. It was a new way to buy furniture,but its under **BLUE OCEAN STRATEGY** and also is more practical and less expensive for the clients.
 * IKEA**:

FexExcreated its own market by its reliability and its customer relationships and enlisted itself in **BLUE OCEAN STRATEGY** market. With basic ways of any courier package delivery comapay, it was a pioneer in allowing people to monitor the delivery of their package through real time tracking. The package courier charges might be a little higher with FED-EX but you get the insurance that the package will arrive in time and in good condition, any where, any place. So we got now new reliable service whom we can finally trust upon.
 * FED-EX:**

CNN created a new way of telling the news by creating the concept of 24h/24h of information and it was the first to pioneer global news in the industry, providing real time news on what was happening globally. It totally changed the rules of the market and will be a **RED OCEAN STRATEGY**, now, their strategy is followed by other channels.In India, previously there were no channel differenciation, but now, there is now 24 hours news channel like NDTV, TIMES NOW, INDIA NEWS. This way, a real rush for the exclusivity of the information way created and its competitors, who first were making fun of the concept, then tried to copy it.
 * CNN:**

= “Courage is the quality most essential to understanding the Language of the World. “ - Paul Coelho =

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