my_delphine_michel

[|Webmusink] ** My idea is to Create a websit​e to link different independent music artists on internet so that they can share their ideas, their work, their projects and give their news to all the listeners. It would be then an easy way for people to make contact inside the music industry which is today hard to access. Every person would be able to access this website, vote for the artists they like. Each persons who subscribes to the website, subscribes as an audience member or as an artist. These two kind of membership will not give access to the same applications: the audience members will be able to visit the pages, to listen to artists, to write comments and to vote. The artists will be able to build their own page, upload their music and videos, dowload music creation softwares and communicate with other artists.

My presentation (please download it to see the comments) : []

For more information about WebMusink, please visit the WebMusink blog: []

**Part 1**

My point of view for these results, as well as the one of my classmate Eugénie, is that this test is not reliable !!! All my results are below the average, does that mean that I am not determinated, not creative, not autonomous??? No. I know that I am and I do not need a loose and unreliable test to know it.
 * My results for the test**:

I would add that I have other qualities to become an entrepreneur: I am responsible, open minded, curious, patient and I like numbers :p However, what might be an handicap for me as an entrepreneur is that I am too independant and I have difficulties to delegate, I am not patient, I do not resist stress well and I am reserved.
 * Talent Management**

Becoming an entrepreneur [|www.coolbusinessideas.com] These two websites are really different: one explains the steps to become an entrepreneur, give tips and publish new articles every day about new trends in business, new histories of entrepreneur, new techniques to become an entrepreneur. The second one is useful to find new original ideas to crate a business and permit future entrepreneur to inspire from existing ideas. This website coule be completed by the website about the different trends: 2010 trends in business, which describes the 10 trends in consumption for 2010 and after. These trends are really important to take into account for a new entrepreneur, because without one or several of them in its business, he has chances to fail. A new business needs to be adapted to the new trends of the market.
 * Useful Websites for an entrepreneur**


 * Picture search**:

According to me, this picture represents well the entrepreneur : it is a self-confident person that does not hesitate do go against the common ways and the common ideas and that is very creative. On the image we can see that the red fish, whish represent the entrepreneur is smiling because he is self-confident, he also goes in the opposite side of the others because he is not afraid to be creative and not following the common trends. We can really see the contrast with the other fishes, which are all the same, going in the same direction and not smiling.


 * My entrepreneur photos:**



First, I took this photo to illustrate what is not an entrepreneur according to me. Indeed, some people think that being an entrepreneur is something very inaccessible and that entrepreneurs are special people who are more creative than the others, who face all the difficulties with courage and whithout doubt and who are astonishing leaders. But this vision of the entrepreneur is not real. Everyone can be an entrepreneur if he decides to. You do not need to have some innate "special powers" like superheros but it is a question of motivation and willing.

Here is a photo of my vision of an entrepreneur. An entrepreneur is a serious person that is and ambitious. He/She is self- assured and does not hesitate to work hard to make its business work. He/She also has the capacity to inspire people to make them share his/her ideas.

I decided to choose one trend which applied especially my generation and that is also part of my business : the "profile-myning" trend. Indeed, most people today like to create their own profile on websites and especially social network, in order to create a real network but also to differentiate themselves from the others, to express themselvec and to be seen the way that they want to be seen. This trend is especially relevant for my business idea. Indeed, on [|www.webmusink.com], independant artists can create there own profile. This way, they can show themselves the way they want to be seen by their audience/ future audience. They can create or reflect their artist personality and their universe through their profile.
 * Additionally:**


 * Part 2: Next Practice not best practice **

Best practice is a technique that is believed to be the most efficient and effective way of accomplishing a certain task.

For my business idea, we can applu 2 best practices which are "story-telling" and "apply current trends": - Story-telling: to promote the website and attract new subscribers we can use story-telling. We can take an example of one artist that made its success thanks to [|www.webmusink.com] (for example one artist that won a contest on the website or that has the best ranking). A video on this success story can be put on youtube and dailymotion as well as on the home page of [|www.webmusink.com] and on the website of its partners (deezer.com for example) - Apply current trends: [|www.webmusink.com] applied several current trends which are: web2.0 ; profile myning ; music (indeed we now live in a kind of "music society" where music is everwhere and is totally part of our lives)

Naked pizza video: Naked pizza applied one current trend which is "eco-easy" because they sell organic pizza and their business is ecological. Moreover, they are unique.Indeed, they are the only company in the area to make these pizzas.


 * Part 3 :** **Prasena Compentencies Management to HR tool to build the dream team:**

My team's 5 core competences for the project [|www.webmusink.com]are technical skills in websites and internet; knowledge of the music industry; open-minded people that know and are used to work with different cultures; creativity; flexible people. I think that these compentences are essential to run this kind of business - technical skills and music industry knowledge are a basis but open-minded people is also very important because this website is going to be international, and need to adapt to different culture. A bad awareness of foreign culture could ruin the success chances of webmusink in some countries. - Creativity is also essential because you always need to update a website and try to find new applications and new acitivities in order to keep the users going on the website and not becoming tired of it. - Flexibility because Webmusink is first going to be a small business with a few people so everyone need to adapt to this small structure and can have a lot of very different things to do.

For the 3 competencies that I missed and that are important to my business : team-spirit, self motivation, laws/international laws: - team-spirit because the company is going to be a small business and is totally new so to launch it efficiently, the team need to be united. - self motivation because, as their will be a few employees and as the same time a lot of things to do, people need to really be motivated and to motivate the others. That is also why a knowledge and an interest in the music industry are important, because they can help to be motivated - laws/international laws because the website is going to be an international one and the laws for for example privacy, selling on internet or things like are really important and can be really different from one country to another.


 * Part 4 : Blue Ocean **

Blue Ocean strategy: it is totally new so it is a new market: it is for people who want to use a jet but who do not have money enough to own one. Moreover it is reliable, secure, less expensive than owning its own plane.
 * NetJet** offers fractional business jets.


 * Body Shop**: Beauty products are seen as being superficial, not necessary, as containing chemical products and moreover some techniques to elaborate them are not ethical (tests on animals). BodyShop had the ides to create beauty products that are natural, ecologically friendly, and ethical. This way, beauty products can be now seen as reliable, healthy and ethical.


 * Starbucks**: starbucks succeeded in creating a new way to drink coffee. It is a place between home and work where you can meet people and relax. Going in a starbucks coffee is more than going in a simple coffee ship, it is a real experience.


 * eBay**: EBay was the first website to sell products on internet with a system of auction. This way, people can easily find the best prices on internet and can fix their own price. Moreover, the costs are very low for the company as it is just a website and as it does not sell its own products.


 * NintendoWii**: it is a total new way of playing video games : the player is totally involved in the game as its moves drive it.


 * Ikea**: it was the first furniture shop to sell furniture in "kit", that are not expensive, and where people measure, test and take their products themselves. It was a new way to buy furniture that is more practical and less expensive for the clients. Moreover, it is a real shop experience.


 * FedEx:** FexEx created its own market by its reliability and its customer relationships. With traditonal ways, the packages that you received or send sometimes never arrive, are sometimes late or damaged by the transportation. With FedEx, the prices might be a little higher but you get the insurance that the package will arrive in time and in good condition. So for the customers, it is a new reliable service.


 * CNN:** CNN created a new way of telling the news by creating the concept of 24h/24h of information. It totally changed the rules of the market at CNN soulc tell the information in time and did not have to wait the traditional time of the news on TV to tell it. This way, a real rush for the exclusivity of the information way created and its competitors, who first were making fun of the concept, then tried to copy it.